The Pimpernel holds forth on men’s costume history and all matters of sartorial elegance. He is particularly fond of the 16th-18th centuries.
He also runs Pimpernel Clothing, an online store which sells clothing and accessories inspired by the beauty and quality of craftsmanship of period garments. (Because, after all, fashions may come and go, but true style never dates.) His aim is to re-introduce the elegance and fun that existed in clothing and accessories 200 years ago, and which he’s rescued from the fashion guillotine.